The internet is a vast place where the competition is raging on as years go by. Different site owners are striving hard to get that rank up top by spending lots of cash for SEO and site content. It’s like an unending war that kept going on for generations.
One of the important aspects of luring visitors in is web design. Myriads of sites have been trying hard to make their site as unique as it can be compared to their rivals. However, not all of it is a good thing. Some off-putting and unpleasant web designs can make customers turn their backs and find another door. So what are they? Continue reading down below to find out.
- Everybody today has quick access to all the things they want to do in just a click of a button. With lots of users owning high-end smartphones and beefy computers, one should already expect that navigating around the web should be fast and easy.
- We are already keen to the speed and responsiveness of everything we do inside the digital world. That’s why some people doesn’t settle for less, especially when buying an electronic device. We want speed, and that’s what site owners should take note about. According to research conducted by Google, about 53% of mobile users will abandon a site when it loads for more than 3 seconds. So when it comes to designing your website, you should make speed as a priority to make users stay. So how can we achieve that kind of site? This leads us to our remaining four key points down below.
- Getting Rid of Pop-Up Clutter
- For sure you stumbled upon a site that bombarded you with huge pop-up banners scattered all over the place. Combine this with a browser alert such as “turn this on if you want to receive notifications” which can really power up your rage. Users don’t want that; they want freedom, not a site that has a mind of its own.
- Pop-ups are often used for advertising purposes. But once it gets overused, it can be pretty annoying, especially when they are forced to be shown in front of your face every time you go to a site. One study in 2013 shows that 70% of users are considering pop-ups as annoying. But there are still sites out there that put justice to pop-ups and are used fairly. Sure, you can still put pop-ups in your site. But if I were you, keep it simple and minimal.
- Sites Being Not “Mobile-Friendly”
- It’s already 2019, and there are still “some” sites out there that are not suitable for smaller screens. Instead of getting a user-friendly streamlined experience, you will get a site with overlapping images, misaligned texts, and just overall buggy and unorganized to look at.
- Web developers, including you, should know that most of the internet traffic came from mobile users, based on a study conducted in 2018. That’s why you shouldn’t ignore making your site “mobile-friendly” to cater users that are clinging into their smartphone to browse the web.
- That said, having a low-quality mobile version of your site will result to lower SEO score that can drastically affect its performance. So do yourself a favor and start making changes to your site to make it mobile friendly.
- Animations Galore
- Indeed, animations can bring life to your website. Don’t you just love looking at those smooth transitions and effects screaming “I am the best site out there.” However, things can go down when animations are overused.
- Animations are supposed to draw content and call-to-action buttons. Not to distract users of its overdramatic effects that are flying all over the screen to the point that the content is barely readable anymore.
- Instead, use animations at a minimal pace only. Be it an introductory animation whenever a user visits your site. The aesthetic element of your site should not be the one focused on the front, which requires users to wait for a second or so for the animation to stop before they can interact with the actual content of the page.
- Autoplay Elements
- There’s nothing worse than being greeted with autoplay videos or GIFs once you visit a site. Autoplay has been the staple of the web in its early days. However, it became pretty annoying as years go by since users today are looking for simplicity instead.
- You can still use autoplay media on your site, but do it in a way that won’t distract the users while reading or interacting with your content. Having autoplay MIDI background music once you enter a page is too old school so better rid of those. Let alone autoplay videos on the side of an article where it can be a tad distracting to the actual content itself. What’s worse is that these videos contain advertisements on them where you have to wait for seconds before you can skip it.
Summing it up, just keep your website simple and interactive without distracting users too much. There’s nothing wrong making your website look “cool” but do it in a way that won’t irritate users making them find another site instead. Treat your site visitors with respect. A well-treated visitor can become your loyal, repeated user as time goes by. So do yourself a favor and put simplicity as a priority when designing your site.